Lucilla · lucilla.app
We turn ad spend into income.
Pay-per-verified-visit ad network. Stablecoin rails. Shopper keeps the value.
Up to 60× cheaper than Google Ads. Launching May 2026.
The Problem
Google charges merchants $25–80 per lead — with no visit guarantee.
  • Local businesses spend billions on digital ads with no proof of physical visits
  • $15.9B lost to US digital ad fraud annually (eMarketer)
  • 56% of Google display impressions never seen by a human

90% of local businesses can't afford Google Ads. Coffee shops, dispensaries, vape shops — priced out of digital advertising entirely.
The Solution
We pay people cash to walk into local stores.
They multiply it in skills-based step competitions. Winner takes the pot. 1v1, squads, daily, hourly — all settled on-chain.
Walk in, get paid
Businesses fund USDC rewards. Wearable + GPS confirms the visit. Stablecoin hits the shopper's wallet instantly.
Compete, multiply
Stake USDC in step-challenge pools. Skills-based, peer-to-peer, zero-sum minus 5% fee.
Log, earn, share
Free journals, meal logs, workouts. Users monetize content and live health tracking. Followers pay to subscribe.
Three-step flow
1
Merchant posts reward
2
User walks in, wearable + GPS verifies
3
Stablecoin on-chain hits wallet instantly
One app. Four revenue engines for the user.
1
Verified Visit Rewards
Merchants fund per-walk-in USDC payouts
2
Step Competition Winnings
Stake cash, outwalk friends, take the pool
3
Content Monetization
Followers subscribe to your journals, workouts, live health feed
4
Referral Vesting
Earn 4% of every referral's match stakes for six months
Every other fitness app charges users. We pay them four ways.
Zero upfront CAC — referral cost is only paid when revenue is generated. Creators earn by sharing health content + live tracking.
Market Opportunity
We don't compete with Google. We serve the market Google priced itself out of.

33M U.S. small businesses. <1M on Google. Lucilla is built for the other 32M.
Google Ads works for:
  • Personal injury lawyers ($50K-$500K case)
  • Car dealers ($3K-$5K profit per sale)
  • HVAC / cosmetic dentists / real estate agents
Google Ads is impossible math for:
  • Coffee shops ($2 profit per visit, Google costs $200)
  • Cannabis / vape retailers
  • Local restaurants, gyms, convenience stores

At $0.25–$5 per verified walk-in, Lucilla is the first digital ad channel priced for low-margin local commerce.
$10,000 on Google = 50 visits. $10,000 on Lucilla = 40,000 engaged users.
Google Ads $10,000
  • ~50 verified physical visits
  • ~$200 effective cost per visit
  • No engagement proof
Lucilla $10,000 (honeypot tier @ $0.25/user)
  • 40,000 verified engaged users
  • Each watched brand content, walked in, received USDC
  • 100% attribution via on-chain proof
~800× more customers per ad dollar. (At $5 visit-reward tier: 2,000 verified walk-ins = still 40× Google.)
Why Now
Four trends colliding at the right moment.
Stablecoins (Circle Wallets & Coinbase Onramp)
Mainstream. Instant USDC on Base. No banking needed.
Wearables (Multi Wearable)
600M+ devices. GPS + step verification is standard.
AI (Personalization, Agentic transactions, functions)
Cuts ops to near zero. Fraud detection. Personalization.
Ad Spend Shift
Brands want proof of presence, not impressions. Deploy 1000s of ads in multiple cities, key locations, analytics.
"Groupon without coupons. Yelp with proof. Can handle distributions on chain no bank no stripe low cost."
Competitive Advantage
Competition
Source: Blue Grid Media 2026, PPC Chief 2026. $161/visit = Google $50 CPL ÷ 31% booking rate.
Traction
Built. Backed. Ready.
Smart Contracts Live
Deployed on Base + Solana
Google for Startups
Cloud AI Accelerator (equity-free cohort)
Circle
USDC + Developer-Controlled Wallets + Paymaster rails
Coinbase
Smart Wallet integration shipped
Jason Calacanis Launch
Accelerator graduate
Solana Superteam Canada
Seeker launch partner
Patent Filed
US provisional, pay-per-verified-visit verification
Launching May 2026
iOS · Google Play · Solana Seeker
The Ask
Raising $2M → 10,000 users + 30 businesses in 90 days.

$500K at risk up front · $1.5M milestone-gated (unlocks at 10K users + 30 businesses)
Year 1 burn: $500K (Toronto)
Team — $320K
3 senior Web3 engineers (contractor, USDC, $120K) · 4 geo-marketers (Toronto, $160K) · founder ($40K)
Growth — $80K
Marketing + creator seeding
Operations — $20K
Tools, accounting, legal
Milestone-gated $1.5M
Engineering expansion · NY + SF geo-marketer teams · Enterprise BD · VP Growth · Expansion marketing · FIFA World Cup pilot · Series A prep.
Path to $5M MRR at Series A · $50M+ MRR at scale.
Sebastian Borjas — Founder & CEO · [email protected] · lucilla.app/invest
Because people remember who put money in their pocket.
Full deck, 10-page fact-check, 90-day plan, register interest — all at one link.
Sebastian Borjas — Founder & CEO
linkedin.com/company/lucilla-app · Telegram: @sb_lucilla
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