Lucilla · lucilla.app
We turn ad spend into income.

A stablecoin-powered ad network for local commerce — every ad dollar settles on-chain as USDC, giving merchants deterministic proof of physical visits Google can't.

Pay-per-verified-visit ad network on stablecoin rails, for the 32M businesses Google priced out

Up to 40× more verified customers per ad dollar. Launching July 2026.

The Problem
Google charges merchants $25–80 per lead — with no visit guarantee.
  • Local businesses spend billions on digital ads with no proof of physical visits
  • $15.9B lost to US digital ad fraud annually (eMarketer)
  • 56% of Google display impressions are bots, clicks, estimates.
The Solution
The Social Rewards Engine — why users stay.

Merchants fund verified visits. The social layer keeps users engaged, so spend compounds instead of churning.

Walk in, get paid

Merchants fund USDC rewards. Wearable + GPS confirms the visit. Stablecoin hits the shopper's wallet instantly.

Compete, multiply

Between visits, users stake USDC in step-challenge pools. Skills-based, peer-to-peer engagement keeps them active.

Log, earn, share

Free journals, meal logs, workouts. Users monetize content and live health tracking. Followers pay to subscribe.

Three-step flow
1
Merchant posts reward
2
User walks in, wearable + GPS verifies
3
Stablecoin on-chain hits wallet instantly
The Social Rewards Engine — Four mechanics that drive retention.
1
Verified Visit Rewards

Merchants fund per-walk-in USDC payouts

2
Step Competition Stakes

Between visits, users compete in skills-based pools to stay engaged

3
Content Monetization

Followers subscribe to journals, workouts, live health feed

4
Referral Vesting

Earn 4% of every referral's match stakes for six months

The social layer compounds merchant spend. Users return between visits, so ad budgets don't churn. Merchants only pay for verified visits — the engagement is free.

Market Opportunity
We don't compete with Google. We serve the market Google priced itself out of.
Google Ads works for:
  • Personal injury lawyers ($50K-$500K case)
  • Car dealers ($3K-$5K profit per sale)
  • HVAC / cosmetic dentists / real estate agents
Google Ads is impossible math for:
  • Coffee shops ($2 profit per visit, Google costs $161)
  • Cannabis / vape retailers
  • Local restaurants, gyms, convenience stores
$10,000 on Google vs. Lucilla — verified visits only.
Google Ads $10,000
  • ~50 verified physical visits
  • ~$161 effective cost per visit
  • No on-chain proof
Lucilla $10,000
  • ~2,000 verified walk-ins (@ $5 reward tier)
  • 100% on-chain attribution
  • Merchants pay only for proven foot traffic

40× more verified customers per ad dollar. Merchants only pay for proven foot traffic.

Why Now
Four trends colliding at the right moment.
Stablecoins (Circle Wallets & Coinbase Onramp)

Mainstream. Instant USDC on Base. No banking needed.

Wearables (Multi Wearable)

600M+ devices. GPS + step verification is standard.

AI (Personalization, Agentic transactions, functions)

Cuts ops to near zero. Fraud detection. Personalization.

Ad Spend Shift

Brands want proof of presence, not impressions. Deploy 1000s of ads in multiple cities, key locations, analytics.

"Groupon without the coupons. Yelp with proof. On-chain distribution — no bank, no Stripe, low cost."

Competitive Advantage
Competition

Source: Blue Grid Media 2026, PPC Chief 2026. $161/visit = Google $50 CPL ÷ 31% booking rate.

Traction
Pre-launch — infrastructure and credibility in place.
Smart Contracts Live

Deployed on Base + Solana

Google for Startups

Cloud AI Accelerator (equity-free cohort)

Circle

USDC + Developer-Controlled Wallets + Paymaster rails

Coinbase

Smart Wallet integration shipped

Jason Calacanis Launch

Accelerator graduate

The Pitch by Deel

JPM NY May 2026

Patent Filed

US provisional, pay-per-verified-visit verification

Launching July 2026

iOS · Google Play · Solana Seeker

Launching July 2026 — pre-revenue, rails and partnerships in place.

How merchants pay
Merchants pay per verified visit. That's it.
Cost per visit

$0.25–$5 (tiered by location/demand)

What they get
  • Guaranteed on-chain-proven foot traffic
  • Full attribution
  • Zero fraud risk
Why they renew
  • Cheaper than any other channel (Google is $150–$161/visit)
  • Only pay for proven visits
  • Deterministic ROI

Merchants are our revenue. Users are our retention moat.

The Ask
Raising $500K → 30 renewing businesses + proven repeat-visit retention in 90 days.
Year 1 burn: $420K (Toronto)
Team — $320K
(IRAP & SHRED Grant)

2 senior engineers ( $120K) · 4 geo-marketers (Toronto, $160K) · founder ($40K)

Growth — $80K

Marketing + creator seeding

Operations — $20K

Tools, accounting, legal

Path to $5M MRR at Series A · $50M+ MRR at scale.

Sebastian Borjas — Founder & CEO · [email protected] · lucilla.app/invest

Because people remember who put money in their pocket.

Full deck, 10-page fact-check, 90-day plan, register interest — all at one link.

Sebastian Borjas — Founder & CEO

x.com/sb_lucilla · linkedin.com/in/sborjasto

linkedin.com/company/lucilla-app · Telegram: @sb_lucilla

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